DEFIANCE! OSCAR CLIPS STILL ON YOUTUBE DESPITE ACADEMY'S DEMANDS

By Tom Tapp

While Variety reported this morning that The Academy of Motion Picture Arts & Sciences "requested" yesterday that YouTube remove all the Oscar telecast clips that have popped up on the site, a very cursory glance reveals a virtual trove, incuding the acceptance speeches of Martin Scorsese and Forest Whitaker as well as Ellen DeGeneres' shadow puppet schtick.

Said Variety:

The vid-viewing site complied with a Tuesday request from the Academy of Motion Picture Arts & Sciences to remove all unauthorized clips of the kudocast.

As of this afternoon there were still dozens of clips available on the site in languages ranging from English to Portugese. A clip of Will Farrell and Jack Black's song and dance mentioned by Variety is among the most-viewed on the site.

2929 and Landmark Theaters honcho Mark Cuban has a very simple solution. If he were the academy, "I wouldnt post this video 1 time," he says. "I would post this video 100 times."

Cuban:

To capture Youtube viewers, the first step would be to OVERWHELM Youtube with partial clips of full length that tease Youtube users and point them to Oscars.com. For this Will Ferrell clip, I would have created a video that showed the first 10 secs of the clip, then had 4 minutes of a billboard that said "Great videos from the Oscars telecast and exclusive behind the scenes videos are all available at Oscars.com"

And i would do the same thing for EVERY moment and segment in the Oscars.

The reality is that Youtube viewers will grow tired of scanning through every video and just click over to Oscars.com where they will see all the unique video that isn't anywhere on Youtube along with the Oscars.com paying advertisers.

Thats the value of the Oscars videos being on Youtube.